South Korea

South Korea is a dynamic East Asian destination where deep-rooted traditions meet fast-moving modern life. Compact yet varied, the country moves easily between royal palaces, mountain trails, coastal towns and high-tech cities, offering something for both leisure and business travellers.

Seoul anchors the country with historic sites, contemporary design, shopping and a major international business presence. Busan adds a relaxed port-city character with beaches and markets, while Incheon serves as a key gateway. Gyeongju is known for its ancient royal tombs and temples, and Jeju Island draws visitors with volcanic landscapes and a distinct island culture.

Beyond the cities, South Korea offers forested mountains such as Seoraksan and Bukhansan, river valleys and a long coastline dotted with islands. Buddhist temples, Joseon-era palaces, hanok villages and regional cuisine all form an important part of the visitor experience, alongside festivals and seasonal events.

South Korea is a major centre for technology, manufacturing, trade fairs, conferences and cultural events. Its global cultural influence through music, film and television also brings travellers to neighbourhoods, studios and attractions linked to the Korean Wave.

A well-developed transport network including Incheon International Airport, Gimpo Airport, expressways, intercity buses, ferries and the KTX high-speed rail system makes travel between airports, cities, business districts, hotels, event venues and tourist destinations relatively straightforward.