Seoul

Seoul is the capital and largest city of South Korea, a dynamic metropolis where centuries of history meet one of Asia's most innovative urban cultures. Stretching along the Han River and surrounded by mountains, the city combines restored palaces, hanok neighbourhoods and modern skyscrapers in a single dense landscape.

Seoul's heritage is visible at Gyeongbokgung and Changdeokgung Palaces, the Jongmyo Shrine and Bukchon Hanok Village, while the National Museum of Korea and War Memorial of Korea trace the country's history. Contemporary landmarks such as the Dongdaemun Design Plaza, Lotte World Tower and N Seoul Tower reflect the city's rapid transformation.

Each district has its own character: Jongno and Insadong are known for historic sites and traditional crafts, Myeongdong for shopping and street food, Hongdae and Itaewon for nightlife and youth culture, and Gangnam for business, fashion and entertainment.

Seoul is a global hub for technology, finance and trade, home to major corporations and the COEX convention centre, and a driving force behind K-pop and the Korean Wave. Its food scene ranges from Korean barbecue, bibimbap and kimchi to vibrant markets, café districts and late-night restaurants.

With efficient public transport, a packed events calendar and easy connections to Incheon International Airport, Seoul serves both leisure visitors and business travellers as one of East Asia's most compelling destinations.