Convention
International Sports Convention 2027
International Sports Convention 2027 is a business-to-business gathering for the global sports industry, bringing together rights holders, brands, sponsors, federations, media, technology companies and agencies around sponsorship, fan engagement, sports investment and governance.
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About the Event
The International Sports Convention is an events, education and media business that connects individuals and companies in the business of sport. Founded in 2009, it returns in 2027 for its eighteenth year with an expanded format: ISC Week and Festival London 2027, running from 22 to 26 March.
The five-day programme is built around the flagship two-day convention on 24 and 25 March at Tottenham Hotspur Stadium, London, described as one of the largest networking and content forums in the global sports industry. The 2027 edition is expected to feature more than 200 speakers and over 2,000 attendees.
The week opens on Monday 22 March with the ISC Brands Forum at The Ivy Restaurant in central London, where leading brands and sponsors gather for networking and content sessions. On Tuesday 23 March, the International Sports Awards and Networking Night takes place at the London Transport Museum in Covent Garden, recognising 15 winners across categories including fan engagement, sport sponsorship and sport sustainability, alongside the Thirty Under 30 and Fifty 50 awards.
The core convention days on Wednesday 24 and Thursday 25 March bring the industry together for keynotes, case studies, panel discussions and masterclasses. Content covers broadcast and OTT, brands and sponsorship, sport digital and fan engagement, integrity and governance, sport federations and host cities, sports investment and sports integrity.
The week concludes on Friday 26 March with Extra Time at the Guinness Open Gate Brewery and an English Football League match-day hospitality experience, offering private dining, a brewery tour and behind-the-scenes access at a leading English stadium.
Across the programme, attendees can take part in dedicated networking sessions, an exhibition hall, private roundtables and official receptions. The event serves professionals from across the sports ecosystem, including rights holders, federations, leagues, clubs, brands, sponsors, broadcasters, technology providers, agencies and investors, who come together to build business relationships and share industry insight.
Key Highlights
- Five-day ISC Week and Festival programme across London
- Flagship two-day convention with more than 200 speakers
- Keynotes, case studies and panel discussions on the business of sport
- ISC Brands Forum for sponsors and brand leaders
- International Sports Awards and Networking Night
- Exhibition hall, private roundtables and networking receptions
- Extra Time match-day hospitality and brewery experience
Venue
Tottenham Hotspur Stadium
Tottenham Hotspur Stadium, 782 High Road, Tottenham, London N17 0BX, United Kingdom
Tottenham Hotspur Stadium is a multi-purpose stadium in north London and the home of Tottenham Hotspur FC. Opened in 2019, it has earned numerous industry awards and offers flexible conference, exhibition and hospitality spaces, with strong connections to central London and nearby London Overground and Underground stations.
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